Review sites’ business models are built on the premise that users will spend time there writing reviews, engaging their network and sharing other content.

Develop an action plan to monitor things and then begin engaging in those conversations. Start by observing how your customers talk about you. You need to participate in those conversations (or your competitor will). There are conversations going on right now about your store. Recognize Your Reputation is Online – Whether You’re Participating or Not Knowing the characteristics of your target customers is vital to your business online reputation management process. Metro areas have similarities to and differences from rural, less-populated areas. You must identify where your customers spend their time. This undertaking may save us in advertising expense but the spend makes up for it in manpower. In today’s online marketing environment, we have the ability to laser target those buyers who will most likely buy from us (instead of blanketing the land with meaningless messages like we used to). Managing your online reputation is part marketing, part sales, and part public relations. You never know who far you can go and these will get you on the right path. Let’s start with 7 basic steps to get traction. GoogleMyBusiness, Yelp, and others can be difficult to navigate, especially if you’re not a regular user. While the specific sites and services will continue to evolve over time, there will always be a need for solid strategies to grow, improve and sustain a business’ online reputation.Īlthough each review site is unique, there are some basic actions you can take to leverage each to its full potential. Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions.

Anyway you slice it inc